News

When the bait changes, your lure color should too. Matching the color to the bait improves your catch. Most people don’t pay enough attention to color; they throw the same...

Most missed strikes offshore have nothing to do with bad luck. They happen because the lure looked wrong for the water it was running in. The ocean is messy. Currents...

You think all lures of the same type act the same? Watch carefully, and you'll see subtle differences in action that reveal exactly what the predator is thinking. Spend enough...

The best hookup is the one you don't miss because you were busy setting up. Pre-rigged lures save seconds that add up to more fish. Anyone who's been offshore long...

Fish don’t change their habits for us. If you’re trolling the wrong depth or running too slow or fast, they just ignore you. Getting it right means understanding how each...

Every missed strike has a reason. The professionals don't call it bad luck; they call it poor setup. That's why serious anglers spend more time fine-tuning gear than bragging about...

If your marlin setup is not dialed in to perfection, the fish will teach you why- fast. The difference between bragging rights and a broken line usually comes down to...